Solving the World's Problems

Today apparently 30 Nobel Prize winners are meeting in Jordan to try to solve some of the world's big problems (energy, food, that sort of thing). Many years ago, Steve laid out this fundamental rule for IT which is also applicable here: you can't solve management problems with technology. I'm not sure what the brainiacs are going to come up with, but the problems of the world are fairly simple. Simple doesn't mean tractable, unfortunately. It's almost entirely management problems.