03 December 2009

Stella, Miracle Beer

I preferred the "reassuringly expensive" Stella Artois campaign to the current billboard campaign, which proudly boasts "only four ingredients!" Is that the quantity of ingredients a virtue all by itself? Well, the ingredients the trumpet are "hops, maize, malted barley, and water". If you're putting corn in your beer, you really shouldn't brag about it. But I'm enormously impressed they've managed to make beer without yeast.

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