27 April 2009

This Is How Zombiegeddon Starts

First there's a potential flu pandemic that starts in Mexico city then quickly spreads to New York. Then a mysterious fly-over of manhattan by a large jet panics the locals and gets explained away as a "photo op". This is obviously the military seeding a counter-virus. And this, of course, will be the cause of Zombiegeddon. What's not as obvious is that this is almost certainly the doing of Capcom as a viral (ahem) promotion of their Resident Evil 5 game title. Not to say that it's a hoax. Oh no, it is all too real. Creating the actual zombiegeddon to promote RE5 will go down as the greatest viral marketing campaign of all time. To be fair, there will be no future contenders since within the next few months we will all be dead.

2 comments:

  1. according to Gartner, zombies make up only 1% of the video game buying market. and that's mostly Wii Sports, from what i understand.

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