30 March 2009

He-She

The early-80s film Valley Girl had the laughable ad/poem:
She's cool.
He's hot.
She's from the valley.
He's not.


Fortunately, this flavor of tagline genius went out of style for a quarter century, but this morning I saw a bus ad for Duplicity that said something along the lines of:
She's ex-CIA.
He's ex-MI6.
Together they are [doing something that doesn't rhyme at all]
The He-She guy is back!! I was elated. [I admit I am easily amused during my commutes. Also in general.] I have become convinced it's the same guy who wrote the poster copy for Valley Girl. He'd been living as a recluse in Idaho... until they brought him back. Out of pity or respect for the elderly, no one asked if it maybe should rhyme a little, and they just went with the non-catchy, abbreviated limerick of a bus ad.
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4 comments:

  1. zim31 March 2009 at 02:16

    why didn't Deborah Foreman catch on? and why didn't Dana Wheeler-Nicholson (from Fletch) catch on either?

    btw: Valley Girl (2011)

    ReplyDelete
  2. Rick12 April 2009 at 04:43

    Dunno the answers to zim's questions, but I do recall a whole meme.trope/whatever in high school that involved our filling in the blanks thus:

    She's [n]
    He's [m]
    She's [something something]
    He's [something else that pointedly does NOT rhyme with m]

    ReplyDelete
  3. Rick12 April 2009 at 04:50

    I'm thinking "together they're trying hard to be like Mark E. Smith and Brix".

    But that's just me.

    ReplyDelete
  4. pyker12 April 2009 at 12:10

    She's ex-CIA
    He's ex-MI6
    She kills with shivs
    He uses bricks

    Now that would have made a better movie.

    ReplyDelete