Pitching

Poster for Jumper was advertising, "Bourne meets Matrix". It would be fantastically helpful if this became a trend and movies advertised solely by publishing pitch lines. (e.g. Chicken Run: "The Great Escape.... with chickens!"). Think of the productivity gains in advertising and marketing. Not just movies, either. Here's a noble attempt at efficiency and directness from insinkerator:

If "adding a filtration system" [the above reads: Cross-branding copy here that encourages users to consider adding a filtration system] is simply replaced with "buying product", there's all web ad content sorted.